Wednesday, 6 June 2012

Why Rupert Murdoch is the most misunderstood man in the media



Ok, I can hear you all saying “What's going on now?” Firstly let me make it clear that I am no apologist for the mainstream media, but I am interested in the New World Order and the global elite, and sometimes there are crossovers into the mainstream. So why do I consider Rupert Murdoch, a man seen by many to be at the heart of the global conspiracy to be misunderstood? The reason is simple. Whatever his flaws and failing, Rupert Murdoch is a man who cannot be controlled. In part this is a trait he shares in common with many Australians. They are a proud, not to say, belligerent people, known for straight talking and not suffering fools gladly. This is evidenced by his refusal to court the attentions of people in power, preferring to create for himself a position in which the powerful seek him out. His intellect is unquestioned being a politics, philosophy and economics graduate of Oxford University as well as completing an MA, and his position on personal editorial control over his various media outlets has always been to allow the editors he employs the freedom to act as they see fit.

This makes him tremendously dangerous to the global elite, and is the real reason that his motives, practices and controls are constantly questioned. The truth is fundamentally counter to the rumours and insinuations. Having been introduced to journalism by his father Sir Keith Murdoch, a highly respected war correspondent and media magnate known for his insistence on scrupulous ethics in journalism, and his further development of his own social conscience evidenced by his support for social politics and public ownership of utilities, Murdoch is far more committed to exposing corruption and malpractice in the upper echelons of society. As a pragmatist and social realist Murdoch understood early on that in order to expose and make public the wrongdoings of others it would sometimes be necessary to adopt an “at any cost” approach to journalism, and this has led many to see him as unscrupulous and utterly unethical. This is far from the case.

At root Murdoch understands that in order to effect change in society, and in order to hold politicians and leaders to account one needs, in the first instance a platform from which to bring these stories to as wide an audience as possible. This is his raison d'etre in creating a network of highly populist, easily accessible media outlets that successfully engage with a global audience. In the UK his Sun and News of the World newspapers were significantly the best selling newspaper for many years, the Sun having a readership of 4 million regularly. His Fox news network in the United States is one of the most highly watched, and in order to achieve this Murdoch has actively researched and understood that what people want is not high brow analysis and cutting insight, but something that is more accessible to the mainstream. It should be noted that the Sun in the Uk is written specifically for a reading age of 14 years because it is understood that news should be accessible to all irrespective of educational background.

Having successfully created a vast and effective global platform, Murdoch specifically works to both entertain and inform without bias and without fear or favour. These should be the principles of all good journalists. The issue comes in the fact that in order to gain access to information that the elite would rather keep hidden, there is a need to engage in less ethical acts. This has been seen in the furore over the phone hacking scandal, but this is yet another smokescreen. Another desperate attempt to limit the power of a man who defies the control usually exerted on the owners of the supposedly free press. Right or wrong, good or bad, Rupert Murdoch is one of the very few successful men to do things completely his own way and to stand for the unempowered and disenfranchised. Love him or hate him, you have to respect a man who stands up to the global elite that would far rather that we were all cattle, and are working actively to achieve that.

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